AbstractThis paper examines the prevailing departmental, professional, and research practices in collegiate foreign language (FL) learning and argues that, as it is currently conceptualized, collegiate FL learning needlessly limits the opportunities for developing advanced language abilities. In response to this predicament, alternative approaches to FL learning are proposed that center around more comprehensive and integrated curricular planning that recognizes the longterm nature of FL learning. Specifically, in contrast with the current privileging of spoken language, individualistic approaches to language use, and naturalistic learning, this paper advocates a genre- and discourse-based orientation to FL learning that reflects a social understanding of language use.